About us

Wooyart is a cross-border e-commerce and communication agency based in France. Our goal is to provide European brand owners with a gateway to China by offering full-services: social and digital solutions for your commercial needs.

“無涯” (Wu Ya) , our original Chinese name, is quoted from the Chinese philosopher Chuang-Tzu (BC369-BC286), meaning endless and borderless.

Our mission is to “Bridge the gap of communication” by changing the way brands connect with online Chinese consumers through our innovative digital strategies and local insights.

team

Shuo Zhang

Founder
& CEO

William Wang

Commercialisation
Director

Shawn Gao

Communication
Director

Guy Courtois

Consulting
Director

Our agencies

Paris & Lyon

  • Services in French and English
  • Analysis of your products by your side
  • Meetings and reports in person
  • Payments in euros
  • European law of contract

Beijing & Shanghai

  • Comprehensive understanding of local market
  • Analysis of market’s data
  • Localized communication strategy
  • Responsiveness and spontaneity
  • Compliance with Chinese regulations

Wooyart Group

Our partners

en europe

Paris2Beijing Cosmyth ETO Express 申通国际 Mon ami français 法国朋友 WL Produnctions INGC Produnctions

en chine

Starcom So What RS.ACT 锐思 dwp Yi Yan Beauty Trans Cloud 创思云联

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